At AppLifters, we partner with leading mobile publishers to unlock their full potential through data-driven user acquisition. One of our most successful collaborations has been with Lockwood, creators of the popular virtual world game Avakin Life. Together, we’ve taken Avakin Life’s growth to the next level through a strategic blend of analytics, creativity, and market intelligence.
Our proprietary BI tool played a crucial role in this journey. By deeply analyzing user behavior across various channels, we identified high-value segments and matched them with audiences that shared similar traits. This precise audience targeting allowed us to optimize spend and maximize retention over time.
Creative performance was another key growth lever. We maintained a continuous creative testing process, constantly introducing new concepts, formats, and visuals. This agile approach helped us uncover new winning creatives faster, ensuring Avakin Life stayed ahead of market trends and player expectations.
Geo strategy also proved vital. By bundling regions with similar consumer habits, we leveraged cultural insights to increase conversion rates in each market cluster. Seasonal pushes further amplified those gains, aligning event-specific campaigns with targeted lookalike audiences, which turned out to be the perfect formula for scalable success.
Through this collaboration, AppLifters didn’t just grow Avakin Life’s player base, we helped transform the way Lockwood approaches performance marketing. By combining intelligence, creativity, and experimentation, the results spoke for themselves: sustained growth, a higher ROI, and a thriving global community of players.
