The profit-first growth platform for mobile.

Data, AI-native playables and managed UA, all run against the only number that matters. Profit.

Every game, every network, one page. Cohorted ROI recalculated daily before 9am, hourly spend and revenue in between, built by the UA team that has spent $140M scaling 300+ apps. Connect your stack in a day and see it on your own numbers.

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BI free for 30 days on Booster and Premium, no card, no sales call. Or open the live demo first.

$140M UA spend managed

300+ apps and games scaled

+30% ROI on managed spend

150 markets, live daily

Studios and publishers we have worked with

Business Intelligence

The objection we hear first

“We already have an MMP. And our own BI.”

Good. Keep both. An MMP is an attribution system, and its dashboards are built to serve every app category on earth, which is why they are generic and why someone on your team spends days configuring them.

Ours are built and curated by people who run user acquisition every day, for their own campaigns first. We sit on top of what you already run.

Your MMP today AppLifters BI

Built to fit every app category Built by people running UA daily

Configure it yourself, per app All games and networks, one page

Several clicks to answer one question One click per filter, instant

Attribution is the job Modeled LTV, MMM, incrementality

Data you interpret A number you can act on

Everything a UA lead checks before 10am.

Cohorted numbers are rebuilt every morning before 9am UTC from your MMP, ad networks and stores. Everything is fast, and every view is yours to customise. Setup takes a day, not a quarter, and you can run it alongside your existing reporting for as long as you like.

Every game and every network on a single screen, with ROAS to date and projected payback day. Filter to one country, one app or one network in a single click.

Cohort curves by source and geo, with the model's confidence shown next to the number.

Which concept, hook and format is carrying spend, not just which creative ID.

Between the daily rebuilds, a live view of spend and revenue across every network, updated hourly. Not cohorted, so no ROI. It is there to catch a problem the same day.

CPI drift, payback slipping, a creative fatiguing: flagged the day it starts, not in the monthly.

Whether growth is creating enterprise value or just increasing spend, in one chart.

Running an app, not a game?

The job doesn't change. Buy users, find out what they are worth, put more money where it pays back. Fintech, subscription, fitness, edtech, utility, dating and e-commerce all run on the same setup, on top of the MMP you already have.

Three things are genuinely different when you are not a game. The dashboards are built for all three.

Payback runs on a longer curve

Trial to paid, first renewal, month-six churn. A subscription cohort gets modelled out over twelve months rather than ninety days, with the confidence shown next to the number.

The channel mix is different

Less AppLovin and Unity, more Meta, Google, TikTok and Apple Search Ads. Search Ads sits in the same view as everything else instead of in its own tab.

Web-to-app has to reconcile

If your paywall is on web, that revenue has to line up with your in-app cohorts. Until it does, your payback number is off, usually on the optimistic side.

Don't take our word for it. Try the dashboards for free.

Booster and Premium plans are free for 30 days, so you can try them on your own data. Or open the demo and have a look without connecting anything.

Start free trial Open the demo

Playable ads

Once you can see it, you have to feed it

The AI-native playable engine. Game brief in, playable out.

Testable playable out in days, not weeks in an agency queue.

Creative is the last lever that still moves the number. The teams winning right now ship 50-100 new concepts a month, which is hard to do by hand and harder to do well with a generic AI tool.

Built for our own media buying first, which is why it optimizes for payback rather than for looking good in a portfolio. Run it yourself, or hand us the brief and we produce for you. Same engine either way.

Book a call

“How is this better than what we make internally, or with AI?”

Three answers, and you can check all of them.

Speed: Brief to testable build in days. In-house teams average weeks. Generic AI can knock out a simple playable - real 3D gameplay under the 5 MB network cap is where it breaks.
Spec: 100 KB engine overhead - nearly all of the 5 MB cap goes to actual gameplay. Passes every network's size cap on the first submission. 1,000+ shipped, so the edge cases are already solved.
Feedback loop: Every playable reports back into the same dashboard your UA runs on, so the creative decision and the spend decision come from the same numbers.

Real engine footage, no concept renders.

Delivered

Live campaigns, real numbers.

Hunt Royale

+85% click-through rate

in a saturated multiplayer market

Fortress Merge

75M+ impressions

80% of TapNation's AppLovin spend, from one playable

Darts Club

+140% installs per mille

plus 50% higher D14 retention

Falling Art Ragdoll

+165% installs per mille

plus 50% ARPU increase

I am extremely harsh with playable vendors, and AppLifters is great. It helped us scale AppLovin greatly. Compared to other playables or interactive videos, this just works better.
Gasper Jager Creative Director - Ten Square Games - Wings of Heroes

I had the opportunity to collaborate with AppLifters on a playable ad for Fortress Merge, and the experience was outstanding.
Laetitia Belkhamsa Senior Product Manager, TapNation

Every one is a live playable. Tap to try it.

Playable production

Pick your level of control.

Most start here

Send the brief. We ship the playable, first build in days.

Fixed price per playable

Your team drives

The playable becomes a reusable template. Swap characters, levels and parameters. No code.

Monthly subscription

You already have a creative team

If you have your own creative team, you do not need us to make the ads. You need what we make them with. The full engine inside your pipeline, unlimited playables, builds and seats, so you stop buying builds one at a time and run playable production as an internal system. The speed comes from AI, not from a bigger team.

Annual license

Only got video?

Video2Playable starts from a video ad instead. See how it differs.

Send one brief. You get a playable back in days, put it in a network and read the IPM yourself.

Send one brief

Managed UA

Run it yourself, or hand us the whole thing

Profitable UA at scale, run by people who know when to stop.

We run UA for studios spending real money, every day. You get that desk, not a junior account manager.

We plan, launch and optimize paid growth against payback, and we show you the math before we make the move, in the same dashboard you’d get on its own.

Including

Official Meta incubator

Scale on Meta at a tier you cannot buy directly.

Highest tier of Meta support. Escalations answered in hours, not through a form.
Dedicated credit line. Scale spend without your cash flow setting the ceiling.
Meta's own playbooks. Strategies from their team, applied to your account before they are general advice.

An in-house hire cannot get you that, and neither can an agency.

How we run your UA.

01 Audit the setup

02 Define the scale logic

03 Run managed sprints

04 Scale what holds

Free, no commitment

Start with a free audit.

Give us read access to one campaign for a week. We review your signal setup, creative cadence and bidding, then come back with where the money is leaking. You keep the findings whether or not you hire us.

Start free audit

Video2Playable

No game build? Start from the video you already run.

Both end up as an interactive ad. The difference is the source material, and that decides which one you can actually make.

Playable Ad

Built from the game

We rebuild real gameplay in the engine. The player does the thing the game does, so it qualifies them before the install.

Source: Your game build
Best for: Games with a core loop to show
Lead time: Days
Ceiling: Highest intent, highest IPM

Video2Playable

Built from your video ad

We take the video creative already running and make it interactive. Tap targets, a decision, an end card that responds.

Source: An existing video ad
Best for: Apps with no gameplay to rebuild
Lead time: Faster and cheaper
Ceiling: Interactive lift without a build

Use it when

You are a fintech, subscription or e-commerce app with no gameplay to rebuild, you want interactive creative in market before committing to a full playable, or you have video that performs and want to find out what interactivity adds. It sits inside the engine license, or stands alone.

Darts Club had already experimented with playable ads, initially opting for a simple interactive experience – users would throw a few darts and then be directed to the app store. While this approach was…

Read case study

Hunt Royale $7.3M

revenue and $3.5M profit in six months

Scaled from soft launch with playables and payback-led buying, on our own dashboard.

Ask us about it

Darts Club 4.2×

growth, D7 retention +37%, D120 +90%

Retention was the constraint, not spend. We found it in the cohort data and fixed the funnel before adding budget.

Ask us about it

Your title here

Every one of these started as someone's stuck quarter.

Tell us where growth is stuck and we'll come back with a specific read on it. Or start with the dashboard and see your own numbers first.

Book a call

Three products, priced three different ways.

Buy one, buy all three, or start with the dashboards and add the rest later. They are separate products on separate agreements, so nothing forces you up a ladder you did not ask for.

Business Intelligence

Subscription, by tier and number of apps

Three tiers. Price is set by the tier you pick and how many apps you connect, never by how much you spend.

Free trial* 30 days

Check BI pricing

* Booster and Premium plans only.

Managed UA

Flat fee, then a share of spend

We take the account and answer for the numbers. Small budgets pay a flat fee. Once you are scaling, we take a cut of spend, so we only win when the spend works.

Account audit Free

Under $50k spend Flat fee

$50k+ spend 10% of spend

$100k+ spend 8% of spend

This tier includes:
- Creative production
- 1 Playable per quarter
- Monetisation Support

Playable Ads

Per asset, or license the engine

Pay per playable when you need a handful. License the engine when your own team is producing at volume and the per-asset math stops making sense.

One playable, built for you Custom

Video to Playable from $1,500/mo

Editor subscription $1,000/mo

Full engine license Custom

Business Intelligence pricing

Tell us how many apps. We'll tell you which one.

Three packages, priced by number of apps and nothing else. Most teams want the middle one, so that is the one we lead with, and the other two are right here if it is not you.

How many apps?

Premium What we'd put you on

Full history, realtime, and dashboards you can build on.

$1,500 per month or $15,000 a year, paid upfront: two months free

Unlimited data retention and historical backfills on aggregated MMP data
Realtime dashboard and alerts
Custom dashboards and data exploring
Scheduled exports to Google Sheets and Slack
Slack support
Everything in Booster Pack

Start free trial Book a call

Booster Pack

If you just need the daily view

$1,000 per month or $10,000 a year

All the integrations, the built-in dashboards, UA Overview, and bid and budget changes from the dashboard. Aggregated MMP data, no realtime.

Book a call

Enterprise

If it has to be your own platform

$7,500 per month or $75,000 a year

The only plan on raw, user-level data: mediation-level detail from MAX and LevelPlay, plus a dedicated instance on your own domain and branding, custom metrics, advanced ROI modelling and BI consulting.

Book a call

Every package includes all store, ad revenue and cost network integrations, your MMP connection, the built-in dashboards and onboarding. 12-month agreement with monthly payments, renewing automatically unless you cancel before the term ends. The 30-day free trial applies to Booster Pack and Premium, and comes before any payment. Enterprise starts with a scoped setup, so we plan that on a call. Cancel inside your first paid month and the remaining 11 are voided.

The questions you're going to ask anyway.

We don't want to onboard another tool.

Nobody does. Connect your MMP and networks, and it populates with your data in about a day. Nothing to install in your app, no SDK, no engineering ticket. If it isn't earning its place in 30 days, walk away.

Are your predictions actually accurate?

Every forecast shows its confidence interval and gets scored against what actually happened. You can see the model's track record on your own historical data during the trial. We'd rather show you a wide range than a precise-looking wrong number.

What part of the UA cycle is automated?

Reporting, budget pacing, creative rotation and anomaly alerts run automatically. Campaign strategy, creative direction and any decision that moves real money stay with a named human.

We're soft launching. Is it too early?

For playable production, probably. For knowing whether your D7 and early payback justify scaling at all. That's exactly the decision the free trial is for. Start there and spend nothing.

Bring us the hard problem. We'll map the next move.

Tell us where growth is stuck and we will come back with a specific read on it, not a capabilities deck. We reply within one business day.

Not ready to talk? Start free trial or open the demo. Both work without speaking to us.

Resources

How to Launch Your First AppLovin Campaign Without Burning Budget

AppLovin can be a valuable channel for mobile apps and games, especially when the product has strong creative potential and a clear monetization model.…

Read article

The profit-first growth platform for mobile.

“We already have an MMP. And our own BI.”

Everything a UA lead checks before 10am.

Running an app, not a game?

Payback runs on a longer curve

The channel mix is different

Web-to-app has to reconcile

Don't take our word for it. Try the dashboards for free.

The AI-native playable engine. Game brief in, playable out.

Live campaigns, real numbers.

Pick your level of control.

Profitable UA at scale, run by people who know when to stop.

Scale on Meta at a tier you cannot buy directly.

How we run your UA.

Start with a free audit.

No game build? Start from the video you already run.

Built from the game

Built from your video ad

What happened when studios brought us the hard problem.

How AppLifters Revived Funcell’s Sunsetted Game Idle World

How AppLifters Scaled Lockwood’s Avakin Life Growth

Revitalizing Darts Club: A Playable Works Case Study

Every one of these started as someone's stuck quarter.

Three products, priced three different ways.

Business Intelligence

Managed UA

Playable Ads

Not sure which one you need?

Tell us how many apps. We'll tell you which one.

Full history, realtime, and dashboards you can build on.

If you just need the daily view

If it has to be your own platform

The questions you're going to ask anyway.

We don't want to onboard another tool.

Are your predictions actually accurate?

What part of the UA cycle is automated?

We're soft launching. Is it too early?

Bring us the hard problem. We'll map the next move.

Playbooks and research.

From the blog

What Makes a Mobile Game Ad Clickable in the First 3 Seconds?

Playable Ads Are Not Mini-Games: How to Design Them for Conversion

What UA Managers Should Track Daily, Weekly, and Monthly

Mobile Growth Is Leaving the Campaign Era

How to Launch Your First AppLovin Campaign Without Burning Budget