When a mobile title fades out of the spotlight, it’s easy to assume its best days are over. AppLifters, however, proved that even a sunsetted game can find new life with the right data, creativity, and distribution power.
Originally published by Homa Games, Idle World was one of Funcell’s earlier hits that eventually saw declining traction and minimal ad spend. By mid-2025, daily user activity had nearly vanished. That’s where AppLifters stepped in.
AppLifters, a full‑stack growth engine designed to help publishers scale mobile games efficiently, took over several of Funcell’s dormant titles. The team transposed Idle World to marketable status by utilizing advanced analytics and performance-driven marketing frameworks.
What followed was a complete transformation. In Q3 2025, Daily Active Users (DAU) surged by 304%, while revenue skyrocketed by 322%. This wasn’t a coincidence—it was the result of a strategic overhaul.
AppLifters rebuilt Idle World’s User Acquisition funnel from the ground up. Using fresh playable ads, high-performing creatives, and their in-house Business Intelligence tool, the team tracked player lifetime value across channels, identified quality audiences, and scaled spend with precision.
Rather than simply increasing the budget, AppLifters refined every step of the growth loop. New creative testing cycles fed real-time insights back into campaign optimization, while predictive analytics pinpointed retention drivers that kept users engaged longer.
The result speaks for itself: a game once written off as “sunsetted” became a profitable, scalable asset once again.
For Funcell, this revival didn’t just prove the enduring potential of Idle World—it highlighted the power of collaboration with a modern growth partner. For AppLifters, it reinforced a simple truth: any game can grow again when guided by data, creativity, and
